Who is Buttonwoods Brewery
Buttonwoods Brewery is a Cranston Rhode Island based brewery that was created in 2017, and the brand specializes in lagers and barrel aged beers. The brand’s website can be found here.
The Project
My class was tasked with finding a brewery in southern New England, and rebranding it to something different and new. We need a general audience in mind, a clear goal for the rebrand, and a limited amount of time to complete the rebrand.
Buttonwoods Brewery has a very minimalist, simple, and clean brand in terms of website design and colors. There was no need to change any of those elements for the rebranding. The only element of the brand that needed an overhaul was the logo in my view. The logo is a ravioli style logo with text wrapping around an image. The image of the brand being a highly detailed photorealistic tree. Tree logos are very difficult to work with in my opinion since they are all either too simple and cartoonish, or too detailed and complicated with very few tree logos pulling off an elegant design well.
A good logo needs to be seen and immediately identify what a brand does. A great example of that can be seen in an earlier logo I did here, for a rock band called The Converters. I wanted to create a logo that can instantly identify this brand as a brewery, to insure that if someone is passing by, they can know what the business is, rather than not knowing at all.
For the rebrand, the logo was made simple to better match the general branding of the brewery. The logo was also made into a symbol of alcohol so that it can instantly be identified as being a pub or brewery. The logo also is made to be weighted more towards the symbol, rather than being sandwiched between text like the original logo is.
Merchandise
Here are some merch items made with the new logo in mind.
Hard Seltzer
Along with the rebrand, a line of hard seltzer products needed to be created to fit with the new rebranding.
Poster
A poster was made to use for advertising the hard seltzer line.
